Internationalisation de marché; Innovation (Open, Frugal); Transfert de technologie; Crosscultural studies; Partenariats; Pays émergents
Sandrine Prom Tep and Zandra Balbinot, "Trust Relationships in Social Networks: A Typology of Strategies for Communication between Companies and their Consumers. Routle," in Trust Relationships in Social Networks: A Typology of Strategies for Communication between Companies and their Consumers. Routle, 2018.
Constance Jaluzot, Léa Charles-Donatien and Zandra Balbinot, "Whatdrives companies to adopt an ethical marketing strategy?," in ASAC 2017, Montreal, Canada, 2017.
Gabrielle Ribeiro Rodrigues, Gustavo Abib and Zandra Balbinot, "The Influence ofManagers’ Risk Perception on the Internationalization Process," in Academy of International Business, Dubai, Émirats Arabes Unis, Date de la conférence: 2017/6, 2017.
Zandra Balbinot, "Newmobile applications in West Africa: a threat or an opportunity for the Canadianbanking sector?," in Frugal Innovation for Sustainable Global Development, Lieden, Pays-Bas, Date de la conférence: 2017/11, 2017.
Zandra Balbinot and Aline Boute, "L'adaptation de la publicité expliquée par les dimensions culturelles," in Proceedings. Administrative Sciences Association of Canada ASAC, Edmonton, Canada, 2016.
Frank Bondot, Sandrine Prom Tep and Zandra Balbinot, "Lien de confiance sur les réseaux sociaux :une typologie des stratégies communicationnelles entre les entreprises et leursconsom," in DI - Intelligences numériques 2016, Québec, Canada, 2016.
Zandra Balbinot and Aline Boute, "L’adaptationde la publicité expliquée par les dimensions culturelles," in ASAC 2016, Edmonton, Canada, 2016.
Borim-de-Souza, Rafael Balbinot, Zandra Balbinot, Luciano Takahashi, Adriana Travis and Eric F., "Sustainable Development and Sustainability as Study Objects for Comparative Management Theory: Proposing Styles of Reasoning for," Cross Cultural Management: an International Journal. 22(2): 201-235., 2015.
Marlete Beatriz, Maçaneiro Sieglinde, Kindl da Cunha and Zandra Balbinot, "Drivers of the Adoption of Eco-Innovations in the Pulp, Paper, and Paper Products Industry in Brazil," Latin American Business Review. 14(3-4): 179-208., 2013.
Zandra Balbinot and Rafael Borim de Souza, "A cultura como tema de interesse para a Teoria da Gestão Comparativa," Interações (UCDB). 14(2): 279-294, 2013.
Balbinot, Zandra Balbinot, Borim-De-Souza and Rafael, "Sustainable development and sustainability as quasi-objects of study in management: a search for styles of reasoning," vol. 10, pp. 153--186, 2012.
Zandra Balbinot, Julie Dias and Rafael Borim-de-Souza, "Unique Organizational Competencies of Brazilian Technological Innovation," vol. 7, pp. 1--16 doi = 10.4067/S0718-27242012000100001, 2012.
The general objective of this research was to identify the unique organizational competences of Brazilian Technological Innovation Centers (TICs). We developed a theoretical framework that deals with technological innovation centers and unique organizational competences. Empirical research consisted of two sequential phases, the first qualitative and the second quantitative. The qualitative phase consisted of semi-structured interviews that were chosen through non-probabilistic selection criteria. The quantitative phase made use of a survey questionnaire that was mailed to individuals responsible for the TICs participating in the National Forum of Managers of Innovation and Technology Transfer and the Intellectual Property Network of the State of Minas Gerais. The unique organizational competences encountered were: intellectual property; national patenting; consulting services rendered by individual professors or researchers; identification of the areas of excellence in research of scientific and technological institutions via the number of registered patents, the number of scientific publications, declared lines of research, and the presence of related research groups.
Zandra Balbinot, Luciano Minghini and Rafael Borim-de-Souza, "Indigenous Brazilian Management Practices," vol. 7, pp. 132--147 doi = 10.4067/S0718-27242012000400011, 2012.
The present research seeks to understand to what extent companies in emerging countries, specifically, Brazilian, adopt dominant management practices, the so-called Euro-American practices, possess their one, or show a syncretism between the two. Methods: Mixed research. One phase was to collect data using a survey about cultural dimensions adopted from GLOBE (House 1998) management practices and also from Brazilian academy. Another was to collect data through interviews, which were analyzed in parallel. Results: Of the seven dominant cultural dimensions, indigenous practices influenced two. Another three were influenced by dominant management practices. Two of the local dimensions, even with internationalization, merged practices with Brazilian cultural traits. Even so, the practices derived from Jeitinho diminished relative to the international relations and experience of managers. Conclusions: The paper shows the existence of powerful Brazilian Indigenous Managerial Practices such as personalism and formalism. These practices have great influence on international business negotiations. On the other hand, it also shows that there are still dominant managerial practices specially in the case of more internationalized Brazilian managers
Julio Agostini, Zandra Balbinot and Marcia May Gomel, "A Influência do Cluster na Inovação e Internacionalização de Empresas: o caso da cooperativa FRIMESA," Espacios (Caracas). 33(3): 21., 2012.