Zandra Balbinot
Zandra Balbinot, Prof
Associate Member
balbinot.zandra@uqam.ca
Personal Webpage
Affiliation:
UQAM - Département de marketing, École sciences de la gestion
 

Subjects of interests

  • Internationalisation de marché; Innovation (Open, Frugal); Transfert de technologie; Crosscultural studies; Partenariats; Pays émergents

Latest Publications

  • Sandrine Prom Tep and Zandra Balbinot, "Trust Relationships in Social Networks: A Typology of Strategies for Communication between Companies and their Consumers. Routle," in Trust Relationships in Social Networks: A Typology of Strategies for Communication between Companies and their Consumers. Routle, 2018.
  • Constance Jaluzot, Léa Charles-Donatien and Zandra Balbinot, "Whatdrives companies to adopt an ethical marketing strategy?," in ASAC 2017, Montreal, Canada, 2017.
  • Gabrielle Ribeiro Rodrigues, Gustavo Abib and Zandra Balbinot, "The Influence ofManagers’ Risk Perception on the Internationalization Process," in Academy of International Business, Dubai, Émirats Arabes Unis, Date de la conférence: 2017/6, 2017.
  • Zandra Balbinot, "Newmobile applications in West Africa: a threat or an opportunity for the Canadianbanking sector?," in Frugal Innovation for Sustainable Global Development, Lieden, Pays-Bas, Date de la conférence: 2017/11, 2017.
  • Zandra Balbinot and Aline Boute, "L'adaptation de la publicité expliquée par les dimensions culturelles," in Proceedings. Administrative Sciences Association of Canada ASAC, Edmonton, Canada, 2016.
  • >> Show all publications